Honeyweb Blog / Search Engine Optimisation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Ways to Use Social Media to Increase Your Search Visibility
Want to improve your search ranking? Wondering how your social activities can support your SEO?
In this article you’ll discover three ways social media can improve your visibility in search results.
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
How much should I spend on SEO (or anything)?
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do own your website and these tips will get your website found online.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.
Search Engine Optimization Non-Secrets Revealed
I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO).
Clutch conducted a good deal of research to determine the best search engine optimization(SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
Is The Cash You Splash On Search All Just A Total Waste Of Money?
The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, CFOs love the apparent certainty of it when it comes time to approve budgets.
That’s why search is often the first tool in the kit that digital marketers reach for when they want to fill the funnel, with the majority of spending going to a single, dominant publisher.
Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries
Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.
If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.
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