Honeyweb Blog / Search Engine Optimisation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
GOOGLE RECOMMENDS NO LONGER USING THE LINK: OPERATOR
Google’s John Mueller recommends users no longer use the ‘link:’ operator.
At one time, the command could be used to find pages linking to a specific URL. For example, if you entered “link:searchenginejournal.com” into Google search it would return a list of pages pointing to that domain.
Interestingly enough, Google’s own Search Console help document regarding links to your site has not been updated to reflect these changes.
By Matt Southern
searchenginejournal.com
Here’s what the document currently has to say about the link operator! Contact Us!
Is your SEO program working? Here’s how to tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign.
However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing?
By Nick Stamoulis
brickmarketing.com
Whether you're ready to commit to a complete solution now or you'd rather do things in stages, we are ready to discuss your ideas and tailor a solution to your requirements.
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Googlebot Crawl Budget Explained by Google’s Gary Illyes
“Crawl budget” is a term that gets thrown around a lot by SEOs without a clear definition of what it means.
In fact, Google itself doesn’t have a single term for defining what crawl budget stands for.
It’s loaded term made up of a lot moving parts. That’s why Gary Illyes, a Google Webmaster Trends Analyst, put together a fairly lengthy explainer on what crawl budget is and what it means for Googlebot.
By Gary Illyes
searchenginejournal.com
Feel free to contact us with any enquiry you may have about Honeyweb and our products and services.
International SEO: It’s Not About YOU
Most posts on international SEO will delve into the technical differences that you need to put into place to succeed outside of your primary market.
Many authors and bloggers have written extensively on how to structure multi-location and language sites, how to translate content, and what sort of branding to use.
If you're serious about competing in today's digital market place, please take the time to read the research then check out our work and see what our clients are saying about us.
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15 Google Marketing Tools You Should Be Using
1.17 billion people use Google to conduct searches on the web.
But Google is more than just a search engine. So much more.
In fact - Google offers a tonne of tools in addition to its search engine that can be hugely valuable if you're a marketer.
HubSpot has rounded up the most essential Google marketing tools to ensure your business takes full advantage of all of Google's offers. These include:
- Google my Business
- Google+ Business Pages
- Google Webmaster Tools
Click here to access the full list. Source: Hubspot
Want to learn how to maximise your marketing potential through Google? Click here to learn more, or here to contact us.
Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study
Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking factors are becoming more personalized, content relevance is paramount, technical factors are still as important as ever, and backlinks are seeing a downward trend in importance.
I will recap some of the top sections of the report in this post, but the exceptionally detailed 63-page report deserves to be read in full if you have the time to do so.
By Matt Southern
searchenginejournal.com
The 10 Most Common SEO Mistakes
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.
SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO. Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite.
By Alexander Kesler
searchenginejournal.com
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