Honeyweb Blog / Search Engine Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australia Leads US in Mobile Search Spending, Clicks
Search is getting more mobile around the world, along with the rest of the digital advertising ecosystem. And by two significant metrics of the paid search ad market, Australia appears to be ahead of the US and edging out the UK: spending and clicks.
Data from Kenshoo based on more than 400 billion impressions, 5.5 billion clicks and $3.5 billion in advertiser spending indicates that 44% of paid search ad clicks in Australia came from mobile devices, vs.
Is Organic Better for You? It Is When You’re Talking About Site Traffic
Organic search drives more than half of website traffic referrals
When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.
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