Honeyweb Blog / Search Engine Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How much should I spend on SEO (or anything)?
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do own your website and these tips will get your website found online.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.
Is The Cash You Splash On Search All Just A Total Waste Of Money?
The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, CFOs love the apparent certainty of it when it comes time to approve budgets.
That’s why search is often the first tool in the kit that digital marketers reach for when they want to fill the funnel, with the majority of spending going to a single, dominant publisher.
Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries
Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.
If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.
Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.
How to best leverage PPC bids
There's a shift in the way marketers are handling PPC with affiliates, and if done correctly, it's a win-win for everyone. Find out more about this trend.
Many merchants in the affiliate channel are beginning to adopt a more open-minded approach to their policies on PPC with affiliates. And many are allowing their affiliates to bid on related keywords on their behalf. I think this is a great shift and here are several reasons why you, as a merchant, should consider allowing your affiliates to bid on your keywords.
5 Easy Link Building Tactics for Small Business
As white hat link building becomes more difficult than ever, you can't pass up the opportunity for free link building advice that still work. In this week's top post, SEJ contributor Jon Ball gives 5 of his best link building tips, specifically geared towards small business.
The best thing about these tips is that they're incredibly easy to implement. Even if you're busy running your business at all hours of the day, and link building isn't necessarily your specialty, you'll still be able to reap the benefits of these tips.
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