Honeyweb Blog / Search Engine Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“Search: It’s Not Always Glamorous But It Is Imperative”
Too often marketers can look down their noses at Search Engine Marketing and underestimate the importance of search in their strategies and budgets.
Deb O’Sullivan (pictured below), Head of Strategic Sales at Microsoft Search Advertising, agrees that most Aussie marketers have a competent enough search strategy for their brands, however, it can be overlooked for more “glamorous” (and costlier) initiatives such as insistent TVCs or print advertising.
[B&T Magazine]
Posted byB&T MAGAZINE
Seven Biggest Fibs Ever Told About SEO
For anyone seeking insight into the ever-changing world of SEO, the all-knowing Internet is a vital repository of knowledge and wisdom. But digital truth-seekers should tread with caution, says Octos MD Nital Shah, because for all of its riches, the Internet can also be a dicey hive of SEO misinformation.
Online, so-called experts say lots of things about search engine optimization. Some of it rings true, and some of it sounds more like a thinly veiled, misguided sales pitch. To set the record straight, I’ve compiled this hit list of the seven dodgiest SEO tips in circulation. If anyone tries to sell you one of these lemons, steer clear.
[B&T Magazine]
Posted byB&T MAGAZINE
#SEJThinkTank: Top 5 Adwords Hacks With Larry Kim
On Wednesday, March 16th, the SEJ ThinkTank welcomed WordStream CEO Larry Kim back. This was his second time joining us, and his presentation was filled with tons of great information, as usual! Moderated by SEJ’s founder, Loren Baker, the hour-long webinar included a 40-minute presentation by Larry and a short Q&A session. The webinar was sponsored by WordStream.
The first topic Larry dug into was news that Google is taking away their side bar ads. What does that mean for you? According to Larry, it is good news. According to data from more than 2500 WordStream customers, Desktop click-through rates are up. Watch the full recording in the section below for all the juicy details Larry shared.
Search Engine Journal
With Consumers Exposed To 600 Messages A Day, Getting Search Right Rules For Marketers
Nothing has revolutionised the marketing landscape more in recent times than the smartphone. But as marketers continue to realise its value, it’s getting tougher to get your brand’s message heard in an increasingly noisy market.
According to research by Microsoft, consumers can be exposed to as many as 600 messages or signals a day from brands’ hunting ears, eyeballs and, ultimately, wallets and purses.
[B&T Magazine]
Posted byB&T MAGAZINE
Why Google’s All Set To Shape SEO & How Your Brand Will Be Left Behind
In this guest post, John Vlasakakis (pictured below), co-founder and senior strategist at digital marketing firm GMG Digital, says things are dramatically changing with SEO and brands and marketers need to get up to date and fast…
This year will see Google continue to shift Search Engine Optimisation (SEO) away from being a ‘cat and mouse’ game where SEO specialists try to ‘game’ Google’s search algorithms to a practice focused on delivering more relevant, useful and in-depth content to users.
3 Ways to Use Social Media to Increase Your Search Visibility
Want to improve your search ranking? Wondering how your social activities can support your SEO?
In this article you’ll discover three ways social media can improve your visibility in search results.
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
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