Honeyweb Blog / Search Engine Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.
AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]
Have you ever heard about the 10,000 hour rule?
It’s a rule that Malcolm Gladwell coined that says in order to be really good at something, you have to put in 10,000 hours of deliberate practice. I don’t know about you, but as a lifelong student of PPC marketing, I feel exhausted just thinking about that.
![AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]](https://www.honeyweb.com.au/uploads/blog/AdWords_Optimization_Made_Easy_With_These_3_AdWords_Workouts.jpg)
Is The Cash You Splash On Search All Just A Total Waste Of Money?
The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, CFOs love the apparent certainty of it when it comes time to approve budgets.
That’s why search is often the first tool in the kit that digital marketers reach for when they want to fill the funnel, with the majority of spending going to a single, dominant publisher.
Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.
How to best leverage PPC bids
There's a shift in the way marketers are handling PPC with affiliates, and if done correctly, it's a win-win for everyone. Find out more about this trend.
Many merchants in the affiliate channel are beginning to adopt a more open-minded approach to their policies on PPC with affiliates. And many are allowing their affiliates to bid on related keywords on their behalf. I think this is a great shift and here are several reasons why you, as a merchant, should consider allowing your affiliates to bid on your keywords.
Australia Leads US in Mobile Search Spending, Clicks
Search is getting more mobile around the world, along with the rest of the digital advertising ecosystem. And by two significant metrics of the paid search ad market, Australia appears to be ahead of the US and edging out the UK: spending and clicks.
Data from Kenshoo based on more than 400 billion impressions, 5.5 billion clicks and $3.5 billion in advertiser spending indicates that 44% of paid search ad clicks in Australia came from mobile devices, vs.
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