Honeyweb Blog / Product’s Price
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3 Options for Brands Positioning Their Product’s Price
The client advertised its product through TV and print ads and the calls to action were a phone number and a website.
The product was relatively expensive, and quite a unique product that had indirect and replacement competitors, but no real direct competitors.
How do we position the price for an e-commerce sale?
By Daniel Burstein
targetmarketingmag.com
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