Honeyweb Blog / Online Shopping
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….
The cart abandonment campaign.
Why?
Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series and more, we’ve seen this campaign prove itself as the biggest money maker by far, plus it’s conversion rate to sale (due to customers being deep in the buying cycle) is a lot higher than most other campaigns due to buying intent.
By Tom Krawiec
conversionxl.com
Study: Two-Thirds Of Aussies Base Online Shopping Decisions Based On Delivery
Nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options. And they warn that they often abandon shopping carts before orders are submitted if the process is cumbersome.
The findings, from an Accenture study called Differentiating Delivery: How to Win the eCommerce Battle, suggests that the right delivery partners, easy website navigation and multiple shipping options are critical success factors for etailers.
[B&T Magazine]
Posted byB&T MAGAZINE
Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar
In this opinion piece, Michael Jenkins, CEO of Shout! Web Strategy, says online is now just as important as bricks and mortar for retailers, however, the two should still be treated as separate beasts…
Back in the 80s, 90s and even the early 2000’s an article like this wouldn’t have existed. Fast forward to 2016 and many, if not most, businesses have an online shop front – this is increasingly important given Australians spent roughly $19.2 billion on online retail in the 12 months to February 2016 (source: NAB).
What Is Shaping Online Consumer Behaviour?
In this opinion piece, senior social manager at OMD Fuse Danielle Le Toullec writes about the four important catalysts which are driving the most significant changes to the online consumer and retail space.
I have a confession to make… I hate shopping. But I’d be lying if I said I didn’t love clothes.
Polyvore Gives Sneak Peek Into What’s Trending With Aussie Online Shoppers
Yahoo7 has announced a local collaboration with leading social shopping site, Polyvore, across its Lifestyle and Entertainment sites. To celebrate the partnership, the Polyvore team dug into what exact items Australians would want to add to their wardrobe.
Polyvore is a shopping site where you can give and get styling ideas from the world’s largest style community. It offers partners an unmatched opportunity to create an immersive style experience, by activating trendsetters to bring brands to life.
5 Ways Online Retailers Are Handling Marketing All Wrong
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window] since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .
Or so you'd think.
Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.
Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe
Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.
Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.
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