Honeyweb Blog / Online Sales
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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2017 Ecommerce Marketing Checklist
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed
For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory.
Luckily, Armando Roggio from Practical Ecommerce has prepared a structured checklist, including these three tips:
- Plan to Measure
- Develop a Marketing Strategy
- Include Content Marketing
See the full list here. Source: Armando Roggio
Boost your online sales today! Learn more about our Ecommerce services by clicking here. Don't hesitate to contact us today by clicking here.
Social Media for E-Commerce Marketing
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever
The company released an infographic that depicts how people use social media and how social media can lead to conversions.
Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.
Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience.
Read more and see the infographic here. Source: Laura Forer
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Study: Two-Thirds Of Aussies Base Online Shopping Decisions Based On Delivery
Nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options. And they warn that they often abandon shopping carts before orders are submitted if the process is cumbersome.
The findings, from an Accenture study called Differentiating Delivery: How to Win the eCommerce Battle, suggests that the right delivery partners, easy website navigation and multiple shipping options are critical success factors for etailers.
[B&T Magazine]
Posted byB&T MAGAZINE
What Is Shaping Online Consumer Behaviour?
In this opinion piece, senior social manager at OMD Fuse Danielle Le Toullec writes about the four important catalysts which are driving the most significant changes to the online consumer and retail space.
I have a confession to make… I hate shopping. But I’d be lying if I said I didn’t love clothes.
Polyvore Gives Sneak Peek Into What’s Trending With Aussie Online Shoppers
Yahoo7 has announced a local collaboration with leading social shopping site, Polyvore, across its Lifestyle and Entertainment sites. To celebrate the partnership, the Polyvore team dug into what exact items Australians would want to add to their wardrobe.
Polyvore is a shopping site where you can give and get styling ideas from the world’s largest style community. It offers partners an unmatched opportunity to create an immersive style experience, by activating trendsetters to bring brands to life.
Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe
Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.
Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.
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