Honeyweb Blog / Online Presence
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Is the Difference Between White Hat and Black Hat SEO?
When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts
So what's the difference between each?
In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.
Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.
However, each strategy has its advantages and disadvantages.
For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.
Access the full article here. Source: Andrea Lehr
Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.
How to Use Hashtags on Twitter, Facebook & Instagram
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."
While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram.
It's worth exploring what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram.
Lindsay Kolowich from HubSpot has put together a complete guide, informing readers how to perfect the use of the hashtag.
Read the full article here. Source: Lindsay Kolowich
Click here to learn how our social media management packages will increase your business' online conversions, thus successfully achieving viral marketing. Click here to contact our team.
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