Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
We Now Have Ads That Don’t Suck – And Here’s What They Look Like
In the past few weeks we’ve seen some big shifts in the digital space that may herald a new age in advertising: one where ads don’t suck as much, and provide actual user value in exchange for airtime.
digital PR professional, Jake Quade (pictured below), says that technology is changing online ads for the better and clever agencies are producing campaigns that audiences actually want to engage with…
4 Data-Driven Questions to Streamline Your Social Media Campaigns
Social media is quickly becoming the most time-consuming marketing channel. All the posting, responding to comments, discovering new networks – it never ends.
Wouldn’t it be great if you could shave off some of those manual labor hours? The key to streamlining your social media marketing lies in your data and analytics – gaining insight into what works and then doing more of it.
Why Adblocking Will Kill The Traditional Model (& Why It’s Great News For Marketers)
“Your 10-year free trial is over” is how one wag famously described the internet when news publishers started putting their sites behind paywalls a few years back.
And now, with the advent of adblocking software, content publishers who rely on click-through revenues from their banner ads are going to need to find lost revenues elsewhere.
The Single Most Important Reason Why Online Marketing Is More Important Than Ever
Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.
Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”
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