Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: Gen Xers Are More Addicted To Social Media Than Millennials
According to a new Nielsen report, when it comes to social media, Gen X (those aged 35-50) appear to have a great addiction to social media than their younger sibling, Gen Y
The study found the Xs spent an average of 6 hours 58 minutes a week on social media networks, compared with the Ys 6 hours 19 minutes.
Neilsen also discovered that Facebook was the most popular social media platform on smartphones with about 178.2 million unique users in September.
Instagram was next with 91.5 million unique users, followed by Twitter, with 82.2 million unique users.
These figures are indicative of how influential social media truly is, which is definitely an advantage for businesses who are attempting to market their brand online.
Download the full report here. Source: B & T News
Click here to read how we can use social media to enhance your business' online presence, ultimately increasing your online sales. Click here to contact us.
7 Tips for Improving Online Sales Using Social Media
Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels?
With the right plan, anyone can enhance people’s social media experience - thus generating more leads, sales and customers.
In the full article written by Aaron Orendorff, you’ll discover seven tips to improve your ecommerce using social media.
The top three include:
- Provide Sales Support With Native Chat
- Monitor Conversations About Your Business
- Encourage People to Share Their Customer Journey
Discover the main seven tips here. Source: Aaron Orendorff
Click here to learn how you can boost your business' online sales with Honeyweb Online Marketing's social media management plan. Don't hold off - contact one of our social media experts here.
3 Reasons to Let Customers Tell Your Brand Story
Every business should have the goal of turning their customers into brand advocates
Why? Because, while traditional marketing and advertising tactics are still an important part of building brand awareness, letting your customers promote your brand or product for you can have a fantastic impact on your reputation and your sales revenue.
Building real relationships with your real customers can be one of the best tactics for expanding and growing your brand into an unstoppable force.
Amy Oppenheim from SocialMediaToday has summarised three great reasons to create a customer advocate program:
- It adds a stamp of authenticity to your brand
- It promotes customer retention and referrals
- It’s an inexpensive and effective way to drive new business
To read the full details, click here. Source: Amy Oppenheim
Online advertising is one way to gain customer advocates for your business, click here to learn more, or here to start a discussion with us.
Facebook Posts 53% Jump In Ad Revenue
Facebook continues to drive home revenue thanks to mobile advertising, with the social media giant recording significant growth during the final quarter of 2016
According to Facebook’s fourth-quarter results, advertising revenue was up a whopping 53 per cent to US$8.63 billion, with mobile advertising accounting for 84 per cent of all ad revenue – up 5 per cent on the previous corresponding period in 2015.
The massive boost in ad revenue drove Facebook’s total revenue for the last quarter of 2016 up 51 per cent to US$8.81 billion.
The results come after a new report found that social platforms such as Facebook generate most of their ad revenue from native advertising, and will continue to dominate overall native ad spending through 2021 – particularly native video ads.
These statistics are a strong indication of how powerful Facebook is in regards to advertising and managing your business' branding.
Read the full article here. Source: Huntley Mitchell
Need assistance promoting your business through Facebook? Click here to see how we can help, or click here to start a conversation with us.
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing
Worldwide, there are 467 million LinkedIn users
LinkedIn is the most popular social network for professionals and one of the top social networks overall.
But are you using LinkedIn to its fullest potential?
LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:
- Customise your public profile URL
- Add a LinkedIn background photo to your personal profile
- Create a Profile Badge for your personal website or blog
- Optimise the anchor text for the blog/website links on your LinkedIn profile
- Search engine optimize your LinkedIn profile
Click here to read the full guide. Source: Pamela Vaughan
Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.
See Your Business’ Performance Boost with our Social Media Management
Are you confident in managing your business' social media platforms and web presence?
Here at Honeyweb Online Marketing, we have an in depth understanding of how social media marketing connects your business to the right people, at the right time. We offer a range of services which are sure to boost your business' performance, by increasing your followers, email subscribers, sales and customers.
Client Testimonial (TRADER):
“Honeyweb have been fantastic in growing TRADER'S social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have so much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team.” - Paul McFarlane, Chief Marketing Officer (TRADER)
TRADER Results (within 3 months):
- Facebook: follower increase of 47.4%
- Twitter: follower increase of 46.4%
- LinkedIn: follower increase of 90.1%
Click here to learn more or here to contact us and discuss ideas!
Climbing the Google Ranks: Three Key SEO Tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must
When was the last time you performed a Google search and clicked on the second page of the search results?
In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.
This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.
When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).
Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau
Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
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