Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SEO and PPC Should Work Together
While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions
Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.
While some website owners get this, and are investing in both, they still might be missing a huge opportunity.
If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.
Read more here to find out why. Source: Nick Stamoulis
Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
TV Ad Revenues Down 2.72% In The Six Months To December
You know things are grim in Australia’s TV business when Network Ten boss Paul Anderson (as he did last week), comes out and says the business is “under severe duress"
Ad revenues to the free-to-air (FTA) players, SBS, MCN and Foxtel fell by 2.72% to $2.2 billion in the six months to December 2016, Think TV has revealed.
It follows on from Channel Seven’s half-yearly results last week that saw profits tank 91%.
So what does this mean for marketers?
As the online world continues to rapidly expand and evolve, online marketing is the clear sucessor for businesses to promote their brand and services.
Discover our complete online marketing solutions here and watch your leads, sales and customers increase. Contact us here for any enquiries.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
We at Honeyweb Online Marketing are committed to maintaining your brand's integrity, authority and trustworthiness. Click here to contact us and discuss how we can achieve this for your business.
Janet Langley Coaching NEW Website & Testimonial
Janet Langley Coaching (formerly Coaching Worldwide) is a unique organisation that specialises in personal and business coaching
Honeyweb Online Marketing was proud to design Janet's new and improved website, which has already increased her online traffic and leads.
See how Honeyweb Online Marketing designed and constructed Janet's new website below by clicking the launch button below.
Do you need help designing your business' website? Or simply need to upgrade your current outdated site?
Click here to learn more about our web design services, which include conversion centred design - a must for optimising your online presence.
What are you waiting for? Let's discuss ideas! Click here to contact our experts today.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We would like to thank Honeyweb online marketing solutions for our new website."
Matthew Wildy
Wildy Airconditioning & Electrical
