Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Nielsen: News.Com.Au Retains No. 1 Spot As Australia’s Online Audience Hits 20 Million
More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
By B&T Magazine
bandt.com.au
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
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9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
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SEO Tips for Developers During a Redesign Project
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.
The SEO’s work isn’t as flashy but it’s equally important.
When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.
Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:
- Keep URLS the same
- Use 301 redirects
- Transfer all the meta information
- Transfer all the H tags
Read the full article here. Source: Nick Stamoulis
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A Beginner’s Guide to Content Marketing for Startups: 25 Tips for Success
Content marketing has become the lifeblood of online marketing
For the third year in a row, it has been voted the most commercially important digital marketing trend over at Smart Insights, with twice as many votes as big data or marketing automation.
To help the curious minded, Marko Maras from Start Up Buffer has summarised 25 tips on what to keep in mind when you launch into content marketing.
His suggestions include:
- Be genuine
- Share the news
- Be persistent
- Find time
- Build trust
Read the full 25 tips here. Source: Marko Maras
Kick off your business' brand recognition and join the conversation with our content marketing services! Learn more here or contact us here.
5 Steps to Fix a Failing Facebook Page
More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook
And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.
It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides.
It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator.
Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.
- Understand the Reason of Failure
- Quantify Your Resources
- Focus on Your Audience
- Build a Content Strategy
- Set Analysis & Evaluation Benchmarks
Read the full article here. Source: Mike Templeman
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8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
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