Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Your Database is Your Most Valuable IP (Internet Protocol)
In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own
If you have started a business or you work for a company, your personal database remains your very own intellectual property.
It is unique to you and should be protected and nurtured.
After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.
Read more here. Source: Sharon Williams
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10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media?
Social media is one of the most cost-effective ways to connect those internet users with your business.
Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.
Here are three of the 10 tips to make sure your business is using social media effectively:
- Make sure you’re on Google and Facebook
- Make your own personal social media accounts
- Diversify your social media presence
Read the full the full 10 tips here. Source: Will Scott
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12 Facebook Ad Fails
Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases
Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.
Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:
- Mundane Images
- Incorrect Targeting
- Lack of innovation
Read the full article here. Source: Richard Smith
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5 Reasons to Use Facebook Messenger for Business – From Facebook
“Why should businesses care about messaging?”
This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.
Five reasons to use messaging include:
- "The entire world is messaging”
- “Messaging is more than just a simple communication channel”
- “Distributing messaging experiences is frictionless”
- “Messaging experiences are social by nature”
- “This consumer shift is happening faster than the mobile disruption”
Read the full article here. Source: Andrew Hutchinson
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5 Things You’ve Been Told About Social Marketing That Just Aren’t True
Social media is ever-changing, evolving, and taking on new roles in the world we live in
That means it’s also changing the way we do business.
Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions.
Fortunately, Kaylynn Chong from Hootsuite is here to debunk a couple of these myths - such as:
- You need a lot of followers to be successful on social media
- You have to keep everything online
- You need to be active on every social media platform
- It’s too late to learn social media
- Social media is separate from the rest of your marketing strategy
Read more here. Source: Kaylynn Chong
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Making Facebook Advertising Work for Your Business
Why should businesses invest in Facebook advertising?
According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”
Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.
When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.
Access the full post here. Source: Mandy Edwards
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Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists
When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing
If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.
So, what do you do when your landing page’s conversion rate is too low?
Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:
1. Irresistible UVP (Unique Value Offer)
How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.
2. Must-click call-to-action (CTA) buttons
If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.
3. Excellent copywriting
Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.
4. Highly relevant images
All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.
5. Short and sweet opt-in forms
After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.
6. Undisrupted flow
A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.
7. Customer testimonials
People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales.
8. Additional social proof
To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.
9. Helpful live chat
This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.
10. Perfect mobile experience
It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.
Source: AdEspresso
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