Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Motivates LinkedIn Users to Engage with Content?
LinkedIn’s publishing platform offers a great opportunity for brands and individuals to showcase their knowledge to a captive audience of professionals, helping to boost their industry status.
LinkedIn members provides insight into why they engage with content on the platform, how sharing behaviour differs between demographic groups and which topics drive the most interest.
So what can you do to boost your chances of increased exposure on LinkedIn?
By Andrew Hutchinson
socialmediatoday.com
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Five Ways B2Bs Can Utilise Social Media For Success
B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative.
Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience.
By Stacey Sayer
socialmediatoday.com
Honeyweb are B2B social media specialists so contact us today to discover more!
Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery
A new study has revealed that two-thirds of Australians would buy something online if it came with the promise of next-day delivery, however, very few Aussie businesses offer the service.
The latest Paypal mCommerce Index report showed 63 per cent of Aussies surveyed said next-day delivery would entice them to an online checkout, but the figure dropped to 28 per cent for stores that offer a 4-7 day delivery.
By B&T MAGAZINE
bandt.com.au
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)
How Australian Small Businesses Are Performing in the Digital Economy.
The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.
It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.
By NetStripes 2016
netstripes.com
Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.
Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
10 Reasons to Create a Simple Small Business Marketing Plan
A marketing plan outlines all the important pieces needed to successfully and consistently market your business
A marketing plan does not have to be lengthy or complicated.
Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.
Read more here. Source: Debra Murphy
Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.
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