Honeyweb Blog / Online Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
ABC Media Watch: Perfect storm facing digital news
From ad blockers, to Facebook and consumers who refuse to pay. It's the challenge facing digital news and no one's sure what the solution is.
ERIC BEECHER: They are heading towards the cliff and it's not their fault but they are heading towards the cliff really fast ... I think that cliff is, for everybody, is within a year or two or less.
Eric Beecher, Chairman, Private Media
Online Ad Market Soars 19.8 Per Cent To Reach $5.3 Billion Smackaroos
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.
Ad Industry May Gripe About Adblockers, But They Broke The Contract – Not Us!
Andrew McStay, senior lecturer in media culture, Bangor University in Wales, argues that if Adland missed the effects of adblockers then it’s all Adland’s fault, really…
Advertising executives and publishers complain that ads fund “free” content, and adblockers break this contract. Defenders of adblocking point out that the techniques used to serve ads are underhanded and that the ads themselves are intrusive. Who is right?
We Now Have Ads That Don’t Suck – And Here’s What They Look Like
In the past few weeks we’ve seen some big shifts in the digital space that may herald a new age in advertising: one where ads don’t suck as much, and provide actual user value in exchange for airtime.
digital PR professional, Jake Quade (pictured below), says that technology is changing online ads for the better and clever agencies are producing campaigns that audiences actually want to engage with…
Why Adblocking Will Kill The Traditional Model (& Why It’s Great News For Marketers)
“Your 10-year free trial is over” is how one wag famously described the internet when news publishers started putting their sites behind paywalls a few years back.
And now, with the advent of adblocking software, content publishers who rely on click-through revenues from their banner ads are going to need to find lost revenues elsewhere.
AdLand On Notice As Over 200 million Now Using Ad Blockers!
Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million.
The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue.
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