Honeyweb Blog / Online Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google has a monopoly on online advertising
In the pre-digital world, advertising was largely carried by print media, radio and television.
Today, digital advertising has surpassed those channels, pervading our desktops and laptops, smartphones, tablets and a variety of other internet-connected devices.
And perhaps the biggest player in the online advertising space is Google.
By David Tuffley
theconversation.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Ads or Facebook Ads: Which One is Right for Your Business?
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Google Ads reaches billions of people each and every day via search, email, and other online activities.
But when it comes to allocating your advertising budget and you have to make a choice which platform should you pick: Google Ads or Facebook ads?
By Brad Smith
adespresso.com
Honeyweb are your localGoogle marketing experts, contact us to discover how we can help your business.
How to Get Google Ads Certification: A Step-by-Step Guide
Google Ads certification is an important credential for marketers.
It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.
While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.
By Corey Morris
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery
A new study has revealed that two-thirds of Australians would buy something online if it came with the promise of next-day delivery, however, very few Aussie businesses offer the service.
The latest Paypal mCommerce Index report showed 63 per cent of Aussies surveyed said next-day delivery would entice them to an online checkout, but the figure dropped to 28 per cent for stores that offer a 4-7 day delivery.
By B&T MAGAZINE
bandt.com.au
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Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
Nielsen: News.Com.Au Retains No. 1 Spot As Australia’s Online Audience Hits 20 Million
More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
By B&T Magazine
bandt.com.au
A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads
A broad coalition of advertisers in the US and Europe known as The Coalition for Better Ads has released a set of standards it hopes will improve the standard of online advertising and, hopefully, halt the rise of ad blocking software.
Interestingly, IAB Australia announced today that it has signed on to the group as the Australian representative.
The group’s new initiative is known as the initial Better Ads Standards for desktop and mobile web advertising and was based on research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.
By B&T Magazine
bandt.com.au
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