Honeyweb Blog / Mobile Ab Testing
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Mobile A/B Testing: Quality assurance checklist
Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates.
But for this testing to be effective, you must make sure it is accurately measuring customer behavior.
One reason these A/B split tests fail to give a correct representation of customer behavior is because of validity threats.
By Daniel Burstein
marketingexperiments.com
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