Honeyweb Blog / Millennials
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Snapchat to Promote Your Brand and Drive ROI [Infographic]
Snapchat is currently one of the most popular social media platforms, with a daily active user count that, reportedly, beats Twitter.
And while it still trails well behind Facebook and Instagram in the popularity stakes, there's still a lot of potential in the app, particularly considering it's clear skew towards younger users.
And now, thanks to Snap Inc. recent launch of their self-serve ad platform, businesses, large, medium or small can use Snapchat to connect with that audience.
By Irfan Ahmad
socialmediatoday.com
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![How to Use Snapchat to Promote Your Brand and Drive ROI [Infographic]](https://www.honeyweb.com.au/uploads/blog/snap9.jpg)
Reaching Millennials With Social Media: New Research
Are Millennials part of your customer base? Wondering how best to reach them on social media?
In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials.
By Michelle Krasniak
socialmediaexaminer.com
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Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
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