Honeyweb Blog / Meclabs
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 steps to help you lay the foundation of your value proposition
In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.
Here are some of the most important insights from this class:
- The WHY only matters after the WHAT.
- If you can’t explain your model to a child, then you can’t explain your model.
- Use the top four inches of the page to achieve “story click.”
- Stop throwing “tries” at the page.
- We need to field the right offer at the right time for the right person.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Transformative discoveries from 73 marketing experiments to help you increase conversion
MECLABS analysts and designers optimized using qualitative research and A/B testing tools.
CEO shared three simple principles you should remember when optimizing your pages for maximum conversion.
If you weren’t able to attend the summit, we wanted to provide Flint’s session to our audience here.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
Unlock the Power of Your A/B Testing Program
Last week, we created a hypothesis together using the same four-step framework
Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.
We share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
A Behind-the-Scenes Look at Creating an A/B test
These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis Development.
McGlaughlin and his YouTube participants work together to construct an AB test to decide which email copy will receive the greatest amount of clicks.
This is the first in a two-part series on test development.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
A customer often perceives the value of an offer differently from the marketer.
This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end.
This is a great resource to have on hand for improving your own webpages.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
CRO Cheat Sheet: Customer thinking guide for conversion rate optimization
All conversion optimization begins with the customer.
Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place?
Here is an instant download of the free PDF. Read it for a deeper explanation to help you put this information into action.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
Most Popular MarketingExperiments Articles of 2018
Big lifts from small changes, high-quality hypotheses, value prop and (of course) heuristics
Let’s get right into it. Here are your marketing peers’ favorite articles from 2018 ..
Heuristic Cheat Sheet: 10 methods for improving your marketing
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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