Honeyweb Blog / Marketingsherpa
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing Relevance Case Studies: Right offer, right time, right person
Relevance. I am sure I don’t have to convince you that being relevant is vital for marketing success, but I probably also don’t have to convince you that it’s easier said than done.
Marketers have often told us that relevancy is one of their most significant challenges to marketing effectiveness.
So to get your creative juices flowing, we bring you some specific examples with results in this article. Read on for examples from Nestlé, a fractional CFO company, and a marketing agency.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Using The Customer’s Words To Improve Your Marketing (specific examples with results)
Sometimes the “communication” part of marketing communications gets overlooked.
Remember, communication is a two-way street…not just sending a message in one direction and hoping for a click/lead/sale, etc.
That communication may take many forms. The companies we highlight in our latest article used social discussions, in-app surveys, and experimentation. To spark you next great idea, we bring you their case studies in this article – read on for examples from a pharma, SaaS, and sleep aid.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer
Why should the right person act on your conversion objective?
To give you ideas for identifying your brand’s message levers, in this article we bring you three stories of marketers that found the right message lever to pull. For one, it was an emotional trigger. For another, a professional opportunity. And for the third, an incentive.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
3 specific examples of marketers/entrepreneurs who transformed their careers to get results
Every week, MarketingSherpa brings you stories of transformation.
They are usually about corporate/brand transformation (in other words, case studies).
But in this article, we bring you stories that are far more human in scale. Read on for examples from a jeweler, blogger, and personal coach.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Ask MarketingSherpa: Homepage value proposition
Dear MarketingSherpa: Hi Daniel. Hope you’re having a good week.
About 10 days ago I commented about a three-part study you posted on homepage redesigns on your Linkedin post.
I asked you for some extra resources, and you sent a few links that I reviewed.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing 101: What is source/medium?
Marketing has a language all its own.
This is our latest in a series of posts aimed at helping new marketers learn that language.
What term do you find yourself explaining most often to new hires during onboarding?
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
7 ideas and resources for marketers and business leaders to help spark your next great success
We live in uncertain times.
But if you weren’t facing this global uncertainty, I’m sure you would feel it from somewhere else. Your company. Your industry.
So in this article we bring you ideas and resources to help you master these changing times.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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