Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
21 Tools for Creating Engaging Images and Infographics
Engagement is the key to building and maintaining a social media following, and visuals can play a crucial role in enhancing and growing engagement.
In fact, a study of the MIT Facebook Page found that posts with images have a 37% higher engagement rate.
You don’t need to be a graphic artist to come up with engaging images for your social media posts - use some of these tools and resources to help your engagement rates climb.
By Scott Sims
socialmediatoday.com
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READ FULL ARTICLEMake the most of B2B SEO by following these website conversion tips
Leads are the lifeblood of any B2B organization.
As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:
By Nick Stamoulis
brickmarketing.com
Remember, if someone searching for your products or service can't find you, you don't exist.
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MecLabs thought sequence
Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
How do we know that our sites are performing at their maximum ability for our given objectives?
Is it because we used A/B testing to get a set of iterative performance bumps?
Is it because we used a focus group to tell us how we can improve?
Is it because we used a supposedly high performance template we saw someone else using?
None of these are truly great indicators of maximum performance, but that last one is particularly problematic.
go.meclabs.com
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Retailers lift online game ahead of Amazon
More Australian retailers are adding click and collect services as they prepare for Amazon to roll out.
Online is expected to account for more than a third of Australian retailers' sales as more offer click and collect services ahead of Amazon's arrival.
By AAP
sbs.com.au
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7 Ways to Use Emojis in Social Media Marketing
If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.
But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.
By Aleh Barysevich
socialmediatoday.com
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READ FULL ARTICLE4 Smart Ways to Keep Up With Google in 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?
By Sophia Bernazzani
blog.hubspot.com
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READ FULL ARTICLETop 10 digital marketing predictions for 2017
2016 has been a tumultuous year for a variety of reasons.
Across the digital marketing landscape, fake news distracted us from the real news. We saw Twitter close Vine, and Google shuttered Hangouts and Showtimes, among other products. There were winners in 2016, however, including Snapchat and Instagram. Each year, the Anvil team predicts trends for the following year and evaluates accuracy of predictions from the previous year. This year is no exception. Let's take a look back at our 2016 digital marketing predictions and look ahead to 2017, as seen by the Anvil team.
By Kent Lewis
imediaconnection.com
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