Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing 101: What is a point-first headline?
A point-first headline is a headline that begins with the main point you are trying to make to the reader.
Writing a point-first headline is the equivalent of the inverted pyramid in journalism.
There are three types of sentences: point first, point middle, and point last.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing 101: What is a business elevator pitch?
An elevator pitch is a quick explanation of a value proposition for something you are trying to influence another person’s opinion on.
An elevator pitch (also called an elevator speech) can be for a company (to persuade investors), a product (to influence a purchase), a project (to get budget) or even a person (to get a job).
A key component of an elevator pitch is the quick, succinct summation of much more information.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
4 quick marketing case studies of brands that found success by taking a different approach
We all want the shortcut. The tricks. The marketing hacks.
But sometimes when we go down this all-too-tempting path, we wind up at a dead end.
To give you ideas for challenging the status quo, today we bring you examples from NASCAR, a nonprofit organization, and an ecommerce mattress website.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Three quick case studies where marketers discovered treasure in their SEO, homepage, and lead data
What value is buried in your marketing department?
To give you ideas to find that value, we bring you examples from the software industry, a cleaning products company and an answering service.
Take the tragedy surrounding the coronavirus, for example. It’s easy at first glance to only see the negative. There sure is a whole lot of it.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
What it is, why it is so important to business and marketing success, and how to use it
Shiny Object Syndrome. The tendency to constantly chase the new, the buzzy, the hip.
While the newest technology and techniques can help nudge up your results, sustainable success lies in getting the fundamentals right.
So today we bring you answers to common questions we get from readers about the value proposition.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local business marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Show, Don’t Tell: 3 quick case studies where companies help customers reach their own conclusions
If you take just a few minutes to read this MarketingSherpa article, you’ll get more energy, grow three inches, and appear ten times more attractive!
But are some of our marketing claims really any more believable to our customers?
Improve your marketing results by avoiding puffery and focusing on the true value your product or service delivers.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing Writing: 3 simple tips that can help any marketer improve results
Think Different. Just Do It. Melts In Your Mouth, Not In Your Hands.
Of course, those words have driven billions of dollars in sales.
This is the power of marketing copy. But don’t worry the bar is not as high as those famous slogans.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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