Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Discover What Customers Want on the Next Click: 3 critical skills every marketer must master
Your ultimate goal – a purchase or lead request from the customer – derives from a customer journey.
Each point is an opportunity to win a customer and keep them moving through your funnel.
To help you keep customers flowing through your funnel by serving their needs, Flint McGlaughlin will teach three critical skills every marketer must master in this live.
By Flint McGlaughlin
youtube.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
4 Tools to Help Personalize Your Marketing, and Increase Your Sales
Advanced personalization has been around for years
We're now pretty much used to personalized recommendations we get every time we return to Amazon, or login to Netflix.
In fact, Amazon has been so great at delivering highly personalized experiences to its users.
By Ann Smarty
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing
“A great marketer is a customer philosopher.”
The internet is full of resources trying to help marketers with the mechanics of their job.
In this session, Flint McGlaughlin aims to help marketers re-envision their role.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Google Analytics Intelligence: What Answers Can You Really Get?
Google Analytics Intelligence has an alluring promise
That you can skip the manual digging and get quick answers. But will you actually get the data you want?
This post shows you the limits of the feature and how to get the most from its current capabilities.
By Elise Dopson
conversionxl.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The World’s Most Successful Marketers are Doing These 8 Things
The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.
But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.
Here are some key traits and habits you can learn from those who've achieved significant success.
By Larry Kim
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love
You must get into the mind of your customers. This is how effective marketers generate results.
Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report:
By Meclabs
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Unlock the Power of Your A/B Testing Program
Last week, we created a hypothesis together using the same four-step framework
Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.
We share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
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