Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“What Year Are You Marketing In?” Asks OpenText CMO
“If you’re a CMO and you’re reliant on somebody else to tell you about technology, you’re seriously disadvantaged,” that’s the core message OpenText’s global CMO Adam Howatson drove home to B&T while in Sydney last week.
In town to speak at OpenText’s Innovation Tour, Howatson took time out to speak with B&T one-on-one and share his views on marketing and the marketer of the near future.
Posted by B&T Magazine
bandt.com.au
Marketers Need To Walk In Their Customer’s Shoes
B&T chats with Cambell Holt (pictured above), consumer marketing leader at financial services company Mercer- Holt’s role is to design and deliver the capabilities required to win with future consumers. A recent Mercer project, the ‘customer transformation program’, focused on delivering a personalised and contextualised consumer experience. Find out how they did this using Salesforce Marketing Cloud solutions, while generating NPS scores that are 11 times better than the industry average.
Why did you consider customer journey as part of your business model?
Posted by B&T Magazine
bandt.com.au
Study: How Male And Female Audiences Differ When Viewing Racy Ads
Both men and women look at sexy adverts the same way, although the blokes tended to dwell on the model longer while women were better at recalling what was actually being sold to them a British study has revealed.
Eyetrack Shop, a firm that specialises in monitoring eye movements over a page, and the UK’s Medical Research Council reviewed the reactions of 50 men and 50 women to two raunchy print ads for H&M and Reebok and a more conservative one for the car brand SAAB. You can check out the full study here.
bandt.com.au
Marketing to Millennials in 2017: 5 Things to Change in Your Business
Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.
However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.
Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.
By Aleh Barysevich
7 Powerful Takeaways from MarketingProfs B2B Forum
Marketers Should Take More Chances
MarketingProfs 2016 B2B Forum, which was held October 18-21 in Boston, featured dozens of sessions, all designed to give marketers new insight into how to boost their programs’ performance. The LinkedIn Marketing Solutions content team traveled to Boston to hear speakers who ranged from Ann Handley to Andrew Davis to Jason Miller. We took copious, detailed notes, and we’re sharing with you some of the key takeaways from the event.
By Alex Rynne
business.linkedin.com
Marketers Investing 70% More On Marketing Automation Software Than In 2015
Marketers are investing 70 per cent more on marketing automation software than last year, according to the latest State of Marketing Technology Report by Squiz, an Australian-based technology consultancy that drives digital transformation for clients.
However, despite heavier investments and swift uptake of the latest technologies, 52 per cent of marketers admit they still struggle to understand marketing automation.
5 marketing trends you need to watch in 2016
Digital marketing has created an extremely fragmented ecosystem for modern marketers. Brands are using a variety of marketing services, advertising networks, social platforms, and more to communicate with a target audience.
Some of the activities and their related data are managed internally, while others are managed externally by agencies sometimes by multiple agencies. This has created a multi-layered, and often slow, decision-making environment that is less than ideal in today's fast-paced world, where it is absolutely critical to be agile.
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