Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Building a Social Media Presence from Scratch
Are you a brand new organization? Or do you have a brand new initiative that needs its own digital presence?
There are a lot of reasons that you might be starting your social media presence from scratch, and the work may seem daunting.
By Jeff Rum
socialmediatoday.com
Need help building your Social Media Presence? Contact Us!
7 Habits of the Most Successful Content Marketers
Content marketing is a strategy that’s practiced by many, but perfected by few.
What is it that sets the elite few apart from the rest of the pack? What produces content marketing in some and hesitation in others? Is it creativity, imagination, work ethic?
Often, the reason boils down to, simply, habits. Those legitimately crushing it at content marketing have cultivated efficient habits that allow them to run their campaign at a consistently high level. This allows them to accomplish more in less time and with minimal friction.
By Neil Patel
entrepreneur.com
Feel free to contact us with any enquiry you may have about Honeyweb and our products and services.
Social is the new front door for your business
Some #mondaymarketing inspiration for you.
The power of using social media to market your business is underestimated.
By securing your business’ social media presence, its performance is set to boost.
Word-of-mouth has been described as the best form of marketing – and social media is the equivalent of word-of-mouth on steroids.
By creating dialogue via social media, your business is promoted amongst your network, leading to an increase in leads, sales and customers – this is called viral marketing and brand advocacy or social proof.
Learn more about social media's potential for your business here, or get in contact with one of our experts here.
9 Marketing Tips to Increase Your Instagram Followers
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers.
It’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach.
Rather than an empty number, think of your follower count as the size of your community.
It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this.
To help you build your community through your own Instagram strategy, Dara Fontein from Hootsuite has put together a helpful guide. Some of her tips comprise of the following:
- Use hashtags
- Host a takeover
- Hold contests
Click here to access the fully detailed guide.
Learn more about Honeyweb’s effective social media business strategies here. Start a conversation with us today, click here.
4 Social Media Mistakes Your Business Can’t Afford to Make
Social media marketing is something you need to be doing
It's too effective when it comes to growing your business to ignore it.
As more businesses make it a larger component of social media's marketing strategies, the more likely it is for mistakes to be made.
Fortunately, Jonathan Long from Entrepreneur listed the four biggest mistakes on social media.
- You're not interacting with followers
- You're overly promotional
- You don't include calls-to-action (CTAs)
- You spread yourself too thin
Stay updated and read the full detailed list here. Source: Jonathan Long
Learn how social media can enhance your business' performance here. Don't wait, contact one of our social media experts here and avoid the costly mistakes featured above.
Why Small Businesses Should Use Facebook Advertising
Worldwide, there are over 1.79 billion monthly active Facebook users
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it cost effectively?
While many business owners understand social media has the ability to greatly benefit their company, not many are aware of what can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting.
The best part? Facebook Ads are surprisingly affordable.
Click here to read more. Source: Huffington Post
Want to learn more about how Facebook can help your small business boom? Click here. Contact us today to discuss your options by clicking here.
15 Google Marketing Tools You Should Be Using
1.17 billion people use Google to conduct searches on the web.
But Google is more than just a search engine. So much more.
In fact - Google offers a tonne of tools in addition to its search engine that can be hugely valuable if you're a marketer.
HubSpot has rounded up the most essential Google marketing tools to ensure your business takes full advantage of all of Google's offers. These include:
- Google my Business
- Google+ Business Pages
- Google Webmaster Tools
Click here to access the full list. Source: Hubspot
Want to learn how to maximise your marketing potential through Google? Click here to learn more, or here to contact us.
Contact Us
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
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