Honeyweb Blog / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Bosses And Workers Worlds Apart On Marketing’s Success
Senior marketing leaders are viewing their marketing plans through rose-coloured glasses and are more likely to rate their strategies a success than their employees, according to HubSpot’s ninth annual State of Inbound report.
The global report, which covers more than 6000 respondents from 141 countries, shows a division between executives and lower-level employees within marketing and sales teams on priorities moving forward and past achievements.
By B&T MAGAZINE
bandt.com.au
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The Most Shared Marketing Experiments Content Of 2016
Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
By Paul Cheney
marketingexperiments.com
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An Essential, 3 Step Guide to Hashtag Marketing
Are you looking for a fairly inexpensive way to get your brand name out in front of your target audience quickly? Then a hashtag campaign may be right for you.
In this post, we'll look at the basics of running a hashtag campaign, the traps to watch out for, and some key notes on how to maximize your branded hastag efforts.
By Jonathan Chan
socialmediatoday.com
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Design and UX Trends to Boost Conversions in 2017
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important.
The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results.
Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalization, bots and even (shameless plug) targeted overlays.
By Amy Wood
unbounce.com
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6 Ways to Build Customer Loyalty with Great Social Support
In the past, if you made a customer unhappy, you'd lose the customer, and maybe a few friends they talked to.
Nowadays, if you make a customer unhappy, you lose the customer, and his 6,000 Twitter followers who saw the angry tweet complaint. And it’ll take your brand a while to recover from the public shame and embarrassment.
By Joei Chan
socialmediatoday.com
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
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5 Influencer Marketing Trends to Prepare For in 2017
In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers.
As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix.
By Maria Sipka
socialmediatoday.com
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