Honeyweb Blog / Marketing Strategies
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
2017 Web Design Trends
Each year New Media Campaigns likes to take some time to figure out the upcoming trends in web design
It's essential to stay ahead of the curve and ensure the most modern and effective tactics are used when designing a website.
Here’s a glimpse of what's anticipated to take place in 2017:
- Forget the grid
- Multi-faceted Feature Areas
- Vertical Split Layouts
Read the full article here. Source: Ashley Bennett
Does your business' website need an upgrade or a complete new design? Click here to learn how we can help you be readily found online. Click here to contact us today.
Cafes, Restaurants Can Use Social Media To Improve Business
With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon
Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.
Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.
“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.
Read the full article here. Source: Andrea Beattie
Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.
TV Gloom: Where To Next For Seven, Nine And Ten?
It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten
When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).
Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.
Read the full article here. Source: B&T Magazine
With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products.
Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.
Ecommerce Social Media Marketing Trends to Focus on in 2017
Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever
They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.
If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:
- Private social messaging
- Direct social commerce
- Paid social advertising
See the full list here. Source: Patrick Foster
Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.
8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
SEO and PPC Should Work Together
While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions
Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.
While some website owners get this, and are investing in both, they still might be missing a huge opportunity.
If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.
Read more here to find out why. Source: Nick Stamoulis
Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
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