Honeyweb Blog / Marketing Strategies
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Smart Ways to Keep Up With Google in 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?
By Sophia Bernazzani
blog.hubspot.com
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Bosses And Workers Worlds Apart On Marketing’s Success
Senior marketing leaders are viewing their marketing plans through rose-coloured glasses and are more likely to rate their strategies a success than their employees, according to HubSpot’s ninth annual State of Inbound report.
The global report, which covers more than 6000 respondents from 141 countries, shows a division between executives and lower-level employees within marketing and sales teams on priorities moving forward and past achievements.
By B&T MAGAZINE
bandt.com.au
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5 Key Steps to Creating an Instagram Strategy that Converts
Instagram can be a powerful channel for you to generate sales, leads and customers.
But in order to take full advantage of the platform, you need to devise a content strategy that actually works.
By Jonathan Chan
socialmediatoday.com
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The Most Shared Marketing Experiments Content Of 2016
Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
By Paul Cheney
marketingexperiments.com
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An Essential, 3 Step Guide to Hashtag Marketing
Are you looking for a fairly inexpensive way to get your brand name out in front of your target audience quickly? Then a hashtag campaign may be right for you.
In this post, we'll look at the basics of running a hashtag campaign, the traps to watch out for, and some key notes on how to maximize your branded hastag efforts.
By Jonathan Chan
socialmediatoday.com
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Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads
When you set up a campaign, you set a bid for how much you’re willing to pay to show an ad to LinkedIn members.
LinkedIn decides whose ad to place based on the highest bid. If you’ve advertised with us before, your past campaign performance will also be taken into account during the bidding process.
By Steve Kearns
business.linkedin.com
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5 Influencer Marketing Trends to Prepare For in 2017
In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers.
As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix.
By Maria Sipka
socialmediatoday.com
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