Honeyweb Blog / Marketing Strategies
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: 90% Of Ys & Zs Prefer & Trust Custom Content Over Traditional Ads
The publisher surveyed 17,000 people aged 15-45 to determine how they felt about custom content and how brands fit into their worlds.
Of those surveyed, 90 per cent agreed they liked the idea of custom content as a way of brands to engage with them, while 89 per cent agreed it was a great way for brands to break through all of marketers’ noise and clutter.
Two-thirds of the respondents said they actually trusted branded content more than traditional forms of advertising.
By B&T MAGAZINE
bandt.com.au
Align your audience brand story here! Contact Us!
6 VIDEO MARKETING TRENDS THAT WILL SHAPE 2017
2017 is well under way, so you've probably already read a million blogs about what we marketers can expect for this upcoming year.
We've compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, which detail exactly what's going to happen this year.
And let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game.
By Sarah Quinn
socialmediatoday.com
So, let's get started...! Contact Us!
COLOR THEORY 101: A BEGINNER’S GUIDE TO COMPLEMENTARY COLORS, RGB, AND MORE
We don’t live in a black and white world. From Pantone to Pinterest, color theory impacts the way we see and feel the world around us.
It can influence our purchasing decisions and affect our mood. It attracts the eye and it even tells us what to look at and what to ignore—which is why it’s important that anyone working with visual media and stock images learns to speak the language of color.
Once you know what you’re looking for, you can even search by color in our GraphicStock library to find the perfect photos, vectors, and illustrations to complete your projects.
By Caroline Mercurio
blog.graphicstock.com
To get you started, we’ve drawn up a crash course in the basics of color theory. Contact Us!
3 Ways to Easily Caption Social Media Video
Worried that most people view your social media video with the sound off?
Looking for quick and efficient ways to produce captioned video?
In this article, you’ll discover three ways to automatically caption social media video.
By Serena Ryan
socialmediaexaminer.com
Learn more about caption social media video! Contact Us!
The Danger Of Using Grammatically Incomplete Headlines
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost.
In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.
By Arren Mills
marketingexperiments.com
Learn more about headline writing and testing advice? Contact Us!
6 Facebook Remarketing Tactics That Work
Looking for a way to re-engage past customers and prospects on Facebook?
Wondering how to use remarketing to deliver behavior-based messaging to specific audiences?
If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.
By Karola Karlson
socialmediaexaminer.com
Remarketing has never been this easy! Contact us!
Retailers lift online game ahead of Amazon
More Australian retailers are adding click and collect services as they prepare for Amazon to roll out.
Online is expected to account for more than a third of Australian retailers' sales as more offer click and collect services ahead of Amazon's arrival.
By AAP
sbs.com.au
Market the smart way! Contact Us!
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