Honeyweb Blog / Marketing Automation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts [Infographic]
With some 84% of people now expecting brands to produce content that entertains, provides solutions, and engages
It's clear that there's a clear need for brands to be generating material tailored to each stage of the buyers journey.
This infographic to show how content and marketing automation can be the catalyst to your marketing efforts.
By Nancy Kapoor
socialmediatoday.com
Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts [Infographic]](https://www.honeyweb.com.au/uploads/blog/content-marketing-automation-1-638.jpg)
The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail
The robot doesn’t know. It’s just following a set of programmed instructions.
That’s why technology may be smart … but we can’t expect it to be wise.
Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
How to Increase Your Open Rate
For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing game.
Sophisticated email marketing tools, including marketing automation platforms, are now affordable to even microbusinesses
Giving you rich insights into how prospects and customers are engaging with your email content.
By Kathryn Hawkins, Jake Johnson, Grady Kerr, Jessica Mehring, Andrea Parker, Paul Sokol & James Thompson
infusionsoft.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
4 of the Best Marketing Automation Tools that You Need to Know About
Choosing the right marketing automation software is no easy feat.
As the industry keeps growing, so does the number of tools on offer - to the point where it’s now quite difficult to find the best option for your particular needs.
In this post, I want to help you find the best tool for your business – read on for reviews of four of the top marketing automation tools you need to know about, and how they can be of benefit.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Marketers Investing 70% More On Marketing Automation Software Than In 2015
Marketers are investing 70 per cent more on marketing automation software than last year, according to the latest State of Marketing Technology Report by Squiz, an Australian-based technology consultancy that drives digital transformation for clients.
However, despite heavier investments and swift uptake of the latest technologies, 52 per cent of marketers admit they still struggle to understand marketing automation.
Australia Wins! We’re The Best At Brand Marketing Automation!
Australia is apparently in a good place when it comes to the automation of brand marketing, with Sam Smith, managing director of ad tech platform TubeMogul, declaring “Australia is actually the most advanced market in the world” to the audience at the Daze of Disruption conference in Melbourne.
Speaking to the audience about the brand marketing and automation landscape, our nation’s sophistication in the space is paramount, “particularly when it comes to video,” he added.
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Lawson Services
