Honeyweb Blog / Marketer And Buyer Anxiety
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The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel
The coronavirus crisis has driven people to do much of their shopping online..
One of the first things I check on an ecommerce site is the customer testimonials section. You probably do the same — and so do those who visit your own business pages.
But there is an art and science behind testimonial choice and placement on a webpage.
By Linda Johnson
marketingexperiments.com
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