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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
Some 46% CFOs Think Their Business Could Fail In The Next Few Years, Thanks to Disruption
Nearly half of chief financial officers (CFO) are concerned disruption could cost them their business, according to a new white paper commissioned by American Express.
Services such as Uber and Airbnb are classic examples of a dramatic shakeup in their respective markets, and with 50 per cent of CFOs stating disruption has had a negative impact on their business, companies need to give it some tough thought.
Now Apple Wants To Make Cars With Plans For A 2019 Launch
Apple is reportedly surging forward with its desire to build an electric car, according to The Wall Street Journal, with hopes of a 2019 release.
Quoting people who are apparently familiar with the matter, the WSJ says the tech giant has given permission for the team behind it to triple the team, already at 600.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research.
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
How to Boost Your Engagement With Visual Content
Do you want more engagement on your social channels? Have you considered using visual content?
There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them. In this article you’ll discover how to use visual content to boost engagement.
Seven Top Tips On How To Create a Social Video Campaign That Doesn’t Suck
In this opinion piece, Now We Collide’s managing partner, Keir Maher, says brands often get the need to for some video content but most haven’t the foggiest of who to get started. Here are his tips if you’re struggling too…
Many brands are now realising the value of content and specifically video content as part of the brand story and contribution to business success, but many are still unsure how to really use content to engage and entertain whilst still bring the overall brand message.
Coca-Cola Becomes First Brand To Buy Emoji On Twitter
Coca-Cola has become the first brand ever to pay for a Twitter emoji, after it purchased a picture of two Coke bottles clinking under the hashtag #shareacoke.
After it went live on Friday, the global soft drink manufacturer claimed a world record for the “largest Twitter cheers!”
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