Honeyweb Blog / Linkedin Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
Kenshoo And Hootsuite Team Up To Help Clients Understand Social Media Marketing
Agile marketing company Kenshoo has announced a global partnership with social media marketing platform Hootsuite to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing.
The integration enables a clear understanding of the performance of owned social media assets, such as Facebook Page posts, alongside paid social advertising, whether campaigns aim for revenue, engagement or other results.
How Social Analytics Became The Key For Modern-Day Marketers
Kinship Digital GM Walter Adamson argues that most businesses only have a limited view of how to use social and says analytics is the key…
Companies remain hamstrung by a limited view of social that focuses too much on social media marketing. Instead they need a more holistic view of what social means for the whole business.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
6 Unbreakable Rules of Social Media Marketing
Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there.
Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do.
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive.
Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
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