Honeyweb Blog / Linkedin Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Secrets to Creating Great LinkedIn Showcase Pages
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings.
But Showcase Pages are much more functional than that - they can be used to target any customer or client segment, but there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.
In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions.
By Bob Carver
socialmediatoday.com
Are Showcase Pages the same as Company Pages?! Contact Us!
LinkedIn Adds More New Profile Features to Help Maximize Utility
While none of LinkedIn’s latest feature updates is ground-breaking or revolutionary, they have added a heap of functional, smaller updates.
Just this month, LinkedIn's added the ability to include pictures in comments and announced some new ‘Profile Views’ data points which are coming, including the keywords people used to find your profile.
And now, LinkedIn’s announced another set of new profile features to make it easier to get more use out of the platform.
By Andrew Hutchinson
socialmediatoday.com
Watch the LinkedIn’s latest feature updates here! Contact Us!
Getting the Most Out of the New LinkedIn
If you’re active on social media, it’s important to keep up with the latest news and changes on the various platforms. In January, LinkedIn updated it's desktop layout.
The changes are rolling out gradually and will soon apply to all accounts - if you haven’t yet noticed a difference, you soon will.
By Brad Friedman
socialmediatoday.com
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing
Worldwide, there are 467 million LinkedIn users
LinkedIn is the most popular social network for professionals and one of the top social networks overall.
But are you using LinkedIn to its fullest potential?
LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:
- Customise your public profile URL
- Add a LinkedIn background photo to your personal profile
- Create a Profile Badge for your personal website or blog
- Optimise the anchor text for the blog/website links on your LinkedIn profile
- Search engine optimize your LinkedIn profile
Click here to read the full guide. Source: Pamela Vaughan
Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.
7-Step Checklist to Refresh Your LinkedIn Profile
Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information?
Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information.
In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the new year.
By Viveka von Rosen
socialmediaexaminer.com
11 Ways to Hack the LinkedIn Pulse Algorithm
Why do you blog? You want your content to be discovered and read by as many people as possible, right?
But often your reach is limited. You're limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!). So how do you make your content go further and make sure lots of people read your stuff?
By Larry Kim
socialmediatoday.com
5 New Social Platform Features You Need to Know About
In the ever-evolving social media landscape, things are constantly in flux. New updates come, old best practices die out, and it can be difficult to stay on top of all the various ebbs and flows to ensure you remain aware of the key features and system changes that might be of benefit for you or your business.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
So to keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms - starting with LinkedIn, which has added a new self-serve ad option.
By Andrew Hutchinson
socialmediatoday.com
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