Honeyweb Blog / Lead Nurturing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Lead Nurturing Tested: How slight script tweaks increased response by 31%
When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse.
It’s easy enough to see why: The sale is the goal. It is the macro-yes we are all searching for.
If a lead is generated but fails to close, it’s good for nothing but taking up space in the email database.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Optimizers tend to forget that the entire funnel requires optimization.
Focusing on your signup page will help you increase trial signups upfront. But the major questions are:
Are paid signups significantly going to go up?
Would increasing free trials result in churn increasing?
Optimizing for an increase in trials when a bigger problem is later in the funnel will only push the problem further and emphasize the leak. The solution? Lead nurturing, not increased lead acquisition at all costs.
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