Honeyweb Blog / Lead Generation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A 7-Step Plan for Generating Leads With Facebook Ads
Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet?
Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.
In this article, you’ll discover how to set up a lead generation system with Facebook ads.
By Julia Bramble
socialmediaexaminer.com
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How an Explainer Video Can Help You with Lead Scoring
When it comes to following up with leads, timing can be everything. Take, for example,a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found:
- Potential customers who were contacted within an hour of making a query were nearly seven times as likely to become a qualified lead than those contacted just an hour later.
- Potential customers who were contacted within an hour of making a query were more than 60 times more likely to become a qualified lead than those contacted 24 hours later.
By Claude Harrington
Infusionsoft
6 Proven Tactics to Boost Your Lead Generation Strategy
Lead generation tactics change frequently and rapidly. What works today won’t necessarily be so effective tomorrow, thanks to the every-changing technology landscape and marketing trends.
If you feel like you haven’t had your finger on the pulse, here are six simple steps to take your lead generation strategy to the next level.
Increase sign ups by 400 percent by gating your premium content.
Make Your Cold Prospecting Emails Feel a Little Less Cold
I just met you, and this is crazy, but here’s my number, so call me maybe?
I’m talking about cold prospecting emails: reaching out to someone you don’t have a direct relationship with and starting a conversation. Now, this isn’t about blasting them with info about your business. It’s aboutproviding immediate value and serving up an irresistible next step.
How to Prospect Using Twitter, LinkedIn, and Facebook
Are you looking for more business? Wondering how social media can shorten the sales process?
Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.
In this article you’ll discover how to connect with prospects on social media.
Nurturing Leads With Social: How to Warm Up Your Following
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads?
To discover how to move people from fans to customers, I interview Kim Walsh-Phillips.
Why Collecting Data Is the Most Important Part of Lead Generation
Conversions are important to marketers. (Duh.)
But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
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