Honeyweb Blog / Landing Page
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence
We have been living in the age of random for awhile now.
It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people.
Although living a random existence may be a popular postmodern construct, it does not serve the marketer who needs to create a high-converting landing page.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
How to Discover What Customers Want on the Next Click: 3 critical skills every marketer must master
Your ultimate goal – a purchase or lead request from the customer – derives from a customer journey.
Each point is an opportunity to win a customer and keep them moving through your funnel.
To help you keep customers flowing through your funnel by serving their needs, Flint McGlaughlin will teach three critical skills every marketer must master in this live.
By Flint McGlaughlin
youtube.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Wireframe a Landing Page: 6 steps
What type of information/content do you provide your designers with to create those initial wireframes?
And really, that spurts a bigger question — how do you wireframe a landing page?
Here is a rough look at a process we use for our own websites at MECLABS Institute.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
How to Create a Model of Your Customer’s Mind
How can you increase the probability you will consistently get results?
You need to decide what strategy to take with your next advertising campaign, landing page or email marketing sends.
The creative team needs an effective direction from you, or you won’t get the results you need.
By Flint McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Best Landing Page Examples You Gotta Save for Your Swipe File
A polished, professional landing page can improve your conversion rates.
Pretty simple, right? You’ve probably heard something similar before.
But what the heck does it mean to be “polished” and “professional” on a landing page, anyway?
By Colin Loughran
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
Wireframing a landing page from nothing is a painful process.
Working with designers can help, but you’re limited by their experience.
Using a swipe file can help too, but how do you really know if those pages that look so nice in your file performed well?
By marketingsherpa
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Best Landing Page Designs to Inspire Your Next Layout
Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived.
Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer.
But first: What are some design best practices?
By Emily Omier
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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