Honeyweb Blog / Key Customer Segments
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How Ingroup and Outgroup Branding Can Reach Key Customer Segments
Humans are tribal. We self-identify in countless different ways.
I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car.
I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.
By Daniel Burstein
targetmarketingmag.com
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