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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write The Perfect Instagram Bio For Your Business (with Examples!)
Instagram is the best social media platform for you to engage with your audience on a visual level.
With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience.
With all that reach, every marketer on the platform needs a stellar Instagram Bio.
By Andrew Tate
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Previews New Explore Layout, Which Will Impact Content Discovery
Instagram is set to overhaul its Explore section, which could have significant impacts on how users find your content – and which tags and key terms you use.
As outlined on the Instagram blog, the new Explore layout will still be personalized for each user
But the content will be organized into ‘topic channels’ displayed across the top of the screen, and based on your interests.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Tests a Bunch of New Features, Including Slow Motion Mode and the Ability to Mute Profiles
As Instagram works to maintain the pressure on Snapchat, and capitalize on the popularity of its own Stories option
The platform’s rolling out new features and tools at increasing speed, with a new set of updates seemingly now close to release.
Located in the back-end code of the app, Instagram user Jane Wong has uncovered a range of coming features which are currently in development, including.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why Instagram Contests Rule - and How to Play by the Rules [Infographic]
Instagram contests can be a great way to increase brand awareness, and boost your following, while also providing you with UGC that you can use in other campaign elements and marketing efforts.
But just like parent company Facebook, Instagram does have a range of rules and regulations around their on-platform contests, which brands need to follow to avoid potential penalty.
And while Instagram's rules are not as stringent as Facebook's, you still need to be across them.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Why Instagram Contests Rule - and How to Play by the Rules [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_571919797.jpg)
Instagram Provides Tips on Creating Effective Vertical Video Content
Whether you like it or not, the data suggests that users are warming to vertical video – and as such, it’s likely worth considering in your video content efforts.
Snapchat has obviously lead the way with the vertical format
The platform made a big push with its ‘3V’ video advertising, and has popularized the vertical format, particularly among younger audiences, where Snap still holds significant influence.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Reaches 25 Million Active Business Profiles, Shares New Business Tips
Instagram, currently the fastest growing of the big social media platforms
This week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.
Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities
With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream.
But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
To help with this, Instagram has this week released its annual listing of key usage trends, which includes a range of stats from throughout the year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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