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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Find Out How Good (Or Sh*t) Your Brand Is On Instagram
Say hello to KonichiranK, a new tool for marketers that allows them to monitor their brand’s daily progress on Instagram, and more importantly, to stand them up against their competitors.
KonichiranK ranks the Australian or New Zealand Instagram accounts of rival companies across categories ranging from universities, beer, cars, sports people, charities, clothing and nearly 20 other industries.
[B&T Magazine]
Posted byB&T MAGAZINE
Instagram Algorithm: How Marketers Should Alter Their Strategy
Do you use Instagram to showcase your business?
Have you heard about the new algorithm and other changes?
Sue B. Zimmerman joins us to explore the latest Instagram updates.
3 Instagram Analytics Tools for Marketers
Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement?
Tracking engagement will help you serve quality content that keeps you at the top of the Instagram feed.
In this article you’ll discover three tools to track and evaluate how people respond to your content on Instagram.
Instagram’s Latest Update Extends Video Duration To 60 Seconds
After yesterday’s meltdown over Instagram’s algorithm change, Instagram has announced another update to the platform. Videos on the photo-sharing platform have been extended to 60 seconds, previously the maximum duration of a video on the platform was 15 seconds.
“We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year,” according to the company’s blog post.
How to Make Instagram Ads That Stand Out
Want to advertise on Instagram? Ready to take your Instagram ads to the next level?
Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic.
In this article you’ll discover four features you can use to create Instagram ads that stand out.
5 Things You Can Do Today To Minimize The Effects Of Instagram’s New Algorithm
Instagram is owned by Facebook and loved by over 400 million users, but that was before Instagram added an algorithm to their photo feed upsetting millions of people overnight. Previously images were shown in reverse chronological order, but now they will be selected based on several secret criteria and then shown out of order to the user. As Instagram put it, users will now see images “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” In other words, what Instagram thinks you will like based on length of time you’ve followed that person, comments, likes, frequency, recency, and other indicators Facebook uses.
Naturally this move won’t affect everyone equally. ”Sexy” brands (fashion, music, entertainment) will likely be fine, perhaps even better off due to the engagement they already see. This move leaves “unsexy” brands out in the wind with little in the way of support except for the signs that point to the advertising department. The logic is that people will be able to follow more accounts without worrying about them drowning out your favourites. Those with people in international time zones will also now find it easier to see their content. The move is also a fairly nice way—if history is anything to go by—to get brands to pay to be seen.
Here are five tips to make sure you minimise that media spend and give every image the best chance for success:
Instagram Set To Reorder Its Feed With Posts You Care About Most
Instagram will be rolling out an update over the coming months which will show the content that it believes users will “care about the most”, similar to the algorithm in Facebook’s News Feedand Twitter’s latest changes to its Timeline.
In a press release,an Instagram representative said: “You may be surprised to learn that people miss on average 70 per cent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
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