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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Launches Instagram Stories: What They Are, How They Work, and How Brands Can Use Them
In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours.
The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.
Ash Read • Marketing • Aug 05, 2016
Instagram Launches ‘Stories’, Insta CEO Admits Snapchat Deserves All The Credit
Instagram has launched a new feature called ‘Instagram Stories’ giving users the ability to collate photos and videos into a ‘story’ which will disappear after 24 hours and are easy to share and hide from whoever they. Sound familiar? That’s because Snapchat has exactly the same feature called ‘Snapchat Stories’.
Like Snapchat, the ‘new’ feature on Instagram limits videos to 10 seconds, lets users draw or add stickers to shared photos and videos. Also the name is exactly the same, a minor detail that social media is dragging Instagram for:
[Erin M Doyle]
Posted byERIN M DOYLE
4 Ways to Beat the Instagram Algorithm
Does Instagram’s algorithm have you worried?
Are you looking for proven tactics to increase your visibility in the Instagram news feed?
In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
By James Scherer
social media examiner
20 Tactful Instagram Tips You’re Missing Out On
Instagram has grown exponentially in the last few years and is no longer the neglected little cousin of the social media world.
Brands who'd once paid the platform no mind are now scrambling to grow their Instagram audience, which now boasts over 500 million users, far exceeding Twitter.
By Jordan Lore
socialmediatoday.com
Instagram for Business: 12 Do’s and Don’ts
Instagram, like all social networks, has it's own, unique guidelines and best practices. Here are some tips to help you maximize your brand presence on the platform.
Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
June 17, 2016 Dhariana Lozano
socialmediatoday.com
8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results
Are you ready to improve your Instagram marketing? Wondering which tools can help you?
To build a successful Instagram marketing presence, you need to have the right tools for the job.
In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing.
The Latest Updates to Instagram and What They Mean for Businesses
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business? While the verdict is still out on the new logo, it was redesigned to show how the app has evolved. The new Facebook owners wanted a simpler and sleek logo for the app. They kept the camera in the logo because pictures are still the center of attention.
Social Media Today
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