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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram and Facebook Add New Features for Halloween, Including ‘Super Zoom’
With Halloween almost upon us, Facebook has released a range of new tools across their family of apps to help users get into the spirit of the event.
Get it, ‘spirit’… because ghosts… never mind.
First off, on Instagram, a new feature called ‘Super Zoom’ has been added to enhance your Instagram Stories and DMs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram.
And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential.
Add to that the consideration that users will also soon be able to cross-post their Instagram Stories to Facebook direct (Facebook have now confirmed this is being rolled out).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_624195410.jpg)
Instagram Adds Polls in Stories, New Creative Tools
Instagram's adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results from your followers as they participate.
Polls have proven a popular option on other platforms – Twitter introduced their native polls tool back in 2015, while on Facebook, you can create polls in Groups, events pages and on Messenger.
But more relevant for Facebook might be the recent use of polls within Facebook Live streams. As you’ve no doubt seen, many Pages have been creating polls in streams which use Reactions as a voting mechanism – something Facebook advises against.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Free Tools and Apps for Instagram Marketing
Instagram marketing is getting more popular each month - in fact, just this week, Instagram has revealed that it now has more than 2 million active advertisers on the platform.
Given this, it's no surprise that various tools and apps are also being developed to assist with such efforts
There the tools that provide you with better filters (or just with more of them), analytical insights, scheduling capacity, growth hacking tips and monitoring options, among many other capabilities.
By Aleh Barysevich
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Ideas for Halloween Instagram Contests
Are you looking for ideas for Halloween Instagram contests? Want to build some momentum for your brand going into the even bigger November and December holidays?
An Instagram hashtag contest is the way to go.
Instagram and hashtags go together like Stephen King and It, and adding a contest to the mix can make your marketing efforts scary effective.
By Dana Kilroy
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Create and Use Instagram Collections
Do you save Instagram posts?
Looking for a way to organize your saved posts?
In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Here are some ways that Instagram collections can be a useful tool for social media marketers.
By Robert Katai
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Adds New Comment Control Options to Help Improve User Safety
Instagram is now up to 800 million users, and is growing rapidly with additions like Instagram Storieshelping to boost usage and diversify their audience.
But with a larger audience comes more types of interactions, and thus, a greater need for community safety options.
Instagram has always been fairly active on this front – while Twitter, most notably, has struggled in dealing with trolls and abuse, Instagram, which has traditionally focused on images as opposed to exchanges, has worked to stay ahead of the curve, introducing advanced reporting tools and features to give users more control over what they see on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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