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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Tips on How to Run a Successful Instagram Contest

While Facebook is still the number-one social networking platform for business, Instagram - a Facebook-owned company - is quickly scaling the rankings. 

The visual-based network now has 800 million monthly active users, and is the fastest growing social network, while its range of tools and options also continues to rise, diversifying the platform's offering.

Instagram Stories now has 400 million daily active users, while there are also more advanced direct messaging options, and IGTV, the app's video-specific offering.

By Larry Alton
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Tips on How to Run a Successful Instagram Contest

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How To Optimize Your Instagram Account For Shopping

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?

First, it was quick links to click-through to a brand’s website for browsing.

Then, Instagram added shoppable tags directly into posts!

By Andrew Tate
adespresso.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How To Optimize Your Instagram Account For Shopping

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Instagram Releases New Guide to Creating and Uploading IGTV Content

Instagram has published a new guide on how to create content for its new IGTV long-form video platform

Which includes a range of tips, apps and accessories you can consider to help improve your IGTV videos.

Shared by social media marketing expert Matt Navarra, the 50-page guide covers a range of elements.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Releases New Guide to Creating and Uploading IGTV Content

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Instagram Tests Ability to Limit Story Views to Specific Friends

Instagram is testing a new feature called “Friend List Stickers,” which lets users publish stories that are only visible to specific groups of friends.

This was spotted by Jane Manchun Wong, a computer science student with a history of discovering new features before they’re released to everyone.

When using a friend list sticker, Instagram presents the following message.

By Matt Southern
searchenginejournal.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Tests Ability to Limit Story Views to Specific Friends

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How to Optimize Your Instagram Profile for Business

Want to make a stronger first impression with your Instagram profile?

Wondering how to add branding and personality to your Instagram bio?

In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business.

By Olga Rabo
socialmediaexaminer.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Optimize Your Instagram Profile for Business

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Instagram has Launched a New Long-Form Video Content App Called ‘IGTV’

Get ready for more video content, this time from Instagram.

With the Facebook-owned platform continuing to expand from its image-based roots, Instagram has launched a new, separate app called ‘IGTV’

Its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with Facebook Watch.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram has Launched a New Long-Form Video Content App Called ‘IGTV’

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Should You Put Instagram Hashtags in the Caption, or in the Comments?

Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher.

According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts

And with this algorithm shift has come a fad of people trying to get fancy with hashtag placement in order to game the system.

By Nathan Mendenhall
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Should You Put Instagram Hashtags in the Caption, or in the Comments?

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