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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Here are 5 Reasons Instagram Really Matters (Especially for 2016’s Marketing Budgets)

This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year.

Can it be true? We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.

Here are 5 Reasons Instagram Really Matters (Especially for 2016’s Marketing Budgets)

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How to Use Hashtags on Instagram to Grow Your Reach

Do you want more people to see your Instagram content? Are you using Instagram hashtags?

Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach.

In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram.

How to Use Hashtags on Instagram to Grow Your Reach

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9 Instagram Tips and Tools for Marketers

Are you using Instagram for your business? Want to get more from your marketing efforts?

Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.

In this article you’ll discover nine tips and tools to improve your Instagram marketing.

9 Instagram Tips and Tools for Marketers

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How to Create Instagram Ads

Do you use Instagram for business? Interested in running ads?

Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects.

In this article you’ll discover how to create Instagram ads for your business.

How to Create Instagram Ads

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How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns. 

Check out our latest blog post, How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook by Brad Tiller

How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

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Instagram Ad Rollout Will Make It the Top Media Buy: New Research

Are you using Instagram for your business? Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Instagram Ad Rollout Will Make It the Top Media Buy: New Research

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How to Tell Stories With Facebook and Instagram Carousel Ads

Want to make sure your ads stand out on Facebook and Instagram? Have you tried Carousel Ads?

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.

In this article, I’ll share how to use storytelling in carousel ads to promote your products and stand out from your competitors.

How to Tell Stories With Facebook and Instagram Carousel Ads

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The Earl of Leicester

Steven Hamilton - Honeyweb

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