Honeyweb Blog / Ingroup And Outgroup
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Ingroup and Outgroup Branding Can Reach Key Customer Segments
Humans are tribal. We self-identify in countless different ways.
I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car.
I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.
By Daniel Burstein
targetmarketingmag.com
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