Honeyweb Blog / Influencers Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Ways To Creatively Partner with Instagram Influencers
So, you’ve gotten with the program and jumped on board with influencer marketing on Instagram.
You’ve probably even done the hard work and vetted a great group of Instagram personalities.
The problem is, unless you've splurged on an A-list celebrity, an artsy picture with your product and a hashtag probably won't be enough to make you stand out in a crowded Instagram sphere.
By Kristen Matthews
socialmediatoday.com
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Instagram Launches Instagram Stories: What They Are, How They Work, and How Brands Can Use Them
In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours.
The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.
Ash Read • Marketing • Aug 05, 2016
How to Build an Army of Influencers
There comes a time when every marketer faces the challenge of how to build brand credibility, especially in a marketplace that increasingly uses social media as a way to reach customers.
For many businesses, the answer is to build an army of influencers who'll provide your product the positive word-of-mouth it needs to stand out among competitors. Think that's not necessary? Here's some data to consider...
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With her growing network of vloggers and beauty-box subscribers, Youtube star Michelle Phan is changing the marketing playbook for makeup.
"Hi! I’m Michelle." Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she cofounded four years ago. A young woman named Sophie Torres is sitting at a table, neatly arranging brushes, bottles, and tubes in preparation for a video tutorial she is going to film about hard-to-pull-off hairstyles. She is a member of Ipsy’s extended family of online beauty influencers, who, like Phan, are using YouTube, Instagram, and other social media to build careers as beauty gurus.
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