Honeyweb Blog / Influencer Marketing
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How to Use Influencer Marketing to Amplify Your Message
Wondering if social media influencers can increase your company’s reach?
Looking for tips to find and evaluate potential influencers for a professional fit?
In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.
By Tom Augenthaler
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Brands Share Secrets to Successful Influencer Marketing [Video]
Influencer marketing has become one of the most powerful tools in outreach
Many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
By John Bohan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://www.honeyweb.com.au/uploads/blog/shutterstock_513220888.jpg)
Micro-Influencers, Maximum Benefit
While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but.
As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products.
One of my all-time favorites are the ads from the late 1940s that read “More Doctors Smoke Camels Than Any Other Cigarette.”
By Lucy Rendler-Kaplan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Do’s And Dont’s of Influencer Marketing
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go.
But before you run off to put together your next campaign, give my list of influencer marketing do’s and dont’s a read to help keep you on the right track.
The key to a successful influencer marketing campaign is to find the right influencer for your brand.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why Earned Media is Vital for Content Marketing Success
"Your reputation precedes you."
This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.
First impressions count, especially when you’re fighting against a sea of competitors all struggling for air in the same metaphorical room. So how can you make sure that all-important first impression is a good one?
By Jose Angelo Gallegos
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
Snapchat, Amazon Move to Woo Influencers with New Programs
Influencer marketing is on the rise, and the major platforms are taking notice and moving to facilitate better influencer systems.
Facebook for example, recently announced some new tools to make it easier for brands to collaborate on influencer campaigns, while Instagram added similar, providing increased transparency and tracking capacity.
And now, both Snapchat and Amazon are moving to up their influencer marketing credentials – the former through the expansion of their verification program.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds New Branded Content Tools to Better Facilitate Influencer Marketing
Facebook’s adding some new tools to make it easier for businesses to get the most out of their influencer collaboration efforts.
Last year, Facebook added Branded Content tags, which enable selected Pages and profiles to tag third party sponsors in their posts, in order to ensure such connection is clear.
Facebook expanded that option to more users earlier this year (and added an application process for access).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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