Honeyweb Blog / Influence Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Smallest Viable Audience: How Micro-Influencers are Changing Marketing
When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better.
However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place.
Why social media isn't meant for targeting the masses and how you can get better results by partnering with micro-influencers.
By Joei Chan
socialmediatoday.com
Honeyweb are your local Influence marketing experts, contact us to discover how we can help your business.
The Baskerville Experiment: Font And Its Influence On Our Perception Of Truth
Can we separate the form of the writing from its content? — Errol Morris
In the spring of 1980, Academy Award-winning documentarian Errol Morris (“The Thin Blue Line,” “The Fog of War”) first encountered philosopher Saul Kripke’s seminal book, Naming and Necessity.
More specifically, Morris was consumed with the idea that typeface itself might have an innate power to influence our fundamental perception of truth.
By Ken Bowen
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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